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 A
brand is the identity of a specific product, service, or business. A
brand can take many forms, including a name, sign, symbol, color
combination or slogan. The word brand began simply as a way to tell one
person’s cattle from another by means of a hot iron stamp. The word
brand has continued to evolve to encompass identity – in effect the
personality of a product, company or service.
But have you ever think what makes the brand great ? What are the
important things we have to remember to make a brand successful ? |
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